In 2010 Bell announced that it would be contributing $50 million to mental health related initiatives in Canada over the next five years. Today, January 28th 2015 Bell launched its fifth annual Bell Let’s Talk Day. What that means is that on top of the $50 million, Bell will donate an additional amount of money to Mental Health initiatives. This is where you come in. For every Tweet with the hashtag #BellLetsTalk Bell will donate $.05. If you happen to be a Bell customer, they will also donate $.05 for every text or long distance call that you make today.
This year’s campaign focuses on helping to end the stigma around mental illness, by engaging in conversations that break the silence. Encouraging people to be more aware of the language that they use when referring to mental illness, and making sure to educate yourself. When you know the facts, stigma doesn’t stand a chance.
Last year Bell Let’s Talk Day brought in 109,451,718 tweets, calls and shares and raised an additional $5,472,585.90 for mental health in Canada. Let’s surpass that today.
Once again, Olympic medalist and national spokesperson, Clara Hughes is leading the campaign with Michael Landsberg, Howie Mandel, Mary Walsh, Michel Mpambara and Stefie Shock on the Bell Let’s Talk team.
This year there is also an amazing social media team working with Healthy Minds Canada today. They’re tweeting up a storm with mental health stories and facts that are getting people talking. Two of these team leaders are Stigma Fighters! Our very own content manager and Stigma Fighter Marisa Lancione and Stigma Fighter Jean-Francois Claude, aka DysthymicDad. Make sure to check them out. @MarisaLancione and @DysthymicDad
Get your tweet on today, spread some love and hashtag #BellLetsTalk You can find out more at http://letstalk.bell.ca/